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About us.

Awan & Associates is committed to making change that matters. Our mission is to be your partner on your journey to success – every step of the way.  Learn more about our approach.


Our history.

Maryam and Emile crossed paths in 2010 in the executive MBA program at University of Ottawa. This fortunate meeting of the minds forged our individual career paths as change management and coaching practitioners into a business partnership in 2020.


Awan and Associates was born from our shared passion for people-centric change and our deep commitment to adding value and delivering exceptional customer experience.   


"Awan & Associates is committed to making change that matters."

- Maryam Awan

Co-founder, Awan and Associates



To enable and promote good change

by putting people first. 



To make businesses better by solving problems using a human-centric approach. 



We focus on building strong relationships. 

We embrace diversity, equity and inclusion. 

We navigate the unknown with confidence. 

What our clients are saying:

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Want to hear from some of our satisfied clients? Take a look at some recent testimonials to learn all about just how successful their experience with
Awan & Associates was. 
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Meet our team.

Awan & Associates is your premiere consulting team. Our team of experts has 30+ years of collective experience in the financial services, aviation, health, public and private sectors. 

We have dedicated our careers to learning and growing individually and professionally. We’re lifelong learners in pursuit of knowledge and continuous improvements. We believe that to run, one first needs to know how to crawl and walk.

Get to know us

Maryam Awan

Maryam is the co-founder of Awan & Associates. Maryam started her career in the hospitality industry and worked her way towards a career in Change Management. As a business transformation and change coach with 13 years of experience, Maryam has led change initiatives in the areas of Human Resources, Technology and Operational projects in a variety of industries.


Maryam’s experience in leading diverse and multi-dimensional teams helps her understand the dynamics of the client’s teams and how they could be more effective. Trained in a variety of Change Management and Coaching methodologies, Maryam’s expertise as a Transformation Coach has been a key enabler of client success. As an immigrant, Maryam’s passion for inclusion has driven her to create a company where individual diversity is celebrated, and team members are expected to bring their whole selves to work. 

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MBA, Prosci ADKAR®, Integral® Associate Coach 

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Emile Massenat


MBA, PMP, Prosci ADKAR®, SAFe Agile, CPLC 

As a change, culture and digital transformation expert, Emile is a skilled communicator who has coached senior executives, organizational leaders and frontline staff throughout his 20+ years of experience. ​He helps public, private and not-for-profit sector organizations implement significant change initiatives with a particular focus on people. He has worked with senior executive leaders, board members and frontline staff to help drive value, enable significant business transformation and operationalize strategic priorities.


His areas of focus include strategy, business and service transformation, operations and process improvement, design and innovation, program management, change management. large ERP implementations and project delivery. 

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Interested in becoming a consultant at Awan & Associates?

Reach out to us:

Interested in becoming a consultant at Awan & Associates?

We are looking for talented individuals to join our growing team.



  • What value does change management bring to my organization?
    Integrating change management at the beginning of your planning allows for better change adoption and earlier return on investment.
  • What is the difference between coaching and consulting?
    Consulting focuses on business problems and solutions. Coaching focuses on the individual and team’s challenges and solutions. 
  • What industries do you specialize in?
    Aviation, Healthcare, Defense, Financial Services, Public Service…and more! 
  • What makes you different?
    Our approach to partnering with clients and supporting them in their journey of change is our differentiating factor.
  • How much do your services cost?
    Pricing depends on the client requirements. Our rates are competitive within the professional services industry.

Didn't answer your questions?

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